Archive for May, 2009

Sweat problems, itchy crotches, and abrasive feet

Posted on May 21st, 2009 Be the first to comment

Last night at around ten o’clock I switched to CFMT (OMNI) to try to fill in a commercial break on the other channel with the Simpsons. I find the colours pleasantly distracting.

Unfortunately, they were also on an ad break, but one that made me want to stay and watch further.

It was composed of these strange little mini commercials that ran for only about ten seconds and featured relatively obscure products.

The first was for Perspirex, an industrial-strength antiperspirant,  “Available at Shoppers Drug Mart“. It features an attractively nondescript young lady in a green top out on a date with…? She reaches for a flirty lock of her hair through which to run her fingers when she spots a big ole’ pitter soaking her shirt. Smile of delight one instant, dropped jaw of disbelief the next.

Bam! Perspirex gets rid of that wetness and smell. Lady’s happy and she’s now letting the whole room get a good gander at her moisture-free underarms. Available at Shoppers Drug Mart.

Yep. If that sounded a bit awkward, imagine what the commercial was like.

Next one: “As a model, I can’t be seen with embarrassing bumps on my bikini line.” Swimsuit model at a photo shoot, at times strangely aware of the TV audience watching her. Shot of smooth crotch in frilly lingerie.

Bikini Zone Cream: Stop Bikini Area Irritation Fast

…more sundry crotch shots, all with nary an imperfection.

Like I said, these commercials are really short. There isn’t even enough time to write complete sentences to describe them.

Sudden cut to three ladies’ legs on a sidewalk, one wearing galoshes and the two flanking her in strappy heels. Seems the poor girl’s hiding her feet in them big old boots ‘cuz she has an issue with dry, cracked feet. Well, dontcha know that Flexitol Heel Balm will fix that right up!

Now our girl’s just disembarked from a city bus and she’s in heels, smiling and pointing to her attractive new foot, as we are all wont to do.

Well, now wasn’t that something?

They were clearly targeting the ladies. Every commerciallette featured women exclusively. One of the products, the bump creme, seemed particularly unsuitable for most men. I guess, also, the “bikini” part of the product seemed somewhat feminine.

Okay, so they want women to use these products; women who must have fairly extreme sweat problems, itchy crotches, and abrasive, possibly bleeding feet.

The ads are just too similar, short, and tightly cut. What should have been three ads became one perturbing ad targeting a clientele with some disturbing medical conditions. Alone, each symptom is trivial, but together…forget about dinner and lingerie modeling; get your ass to a doctor, pronto!

Or maybe I shouldn’t think that deeply into it.

Wait. Isn’t that what they did at the ad agency that created this TV spot?

Available at Shoppers Drug Mart.

Sponsored links:

natural skincare

Filed under: B Sides

Spokes are Swastikas!

Posted on May 20th, 2009 1 Comment

Bill CarrollBill Carroll put me on the Wall of Shame this morning.

Actually, it was all Torontonians and not me specifically, but I still felt the cold finger of blame pointed squarely at my face.

If you don’t know, Bill Carroll is the prime time personality for local radio station CFRB (AM 1010). His soothing repartee is my morning wake-up, usually taken with a caffeinated beverage, and followed by 680 News and a sunny toilet bowl.

The “Wall of Shame” segment, usually on just after 8 a.m., is a way for Bill to vent his rage and frustration in a generally non-violent way. Usually it’s the denizens of city hall or some child-abusers (I don’t think Bill sees a difference), who receive the honour of the simulated hammer-and-nail routine, but this morning Bill decided that Toronto — and everyone in it — was worthy of being shamed.

What got Bill so mad? The “minority” bicycling population of  Toronto is trying to impress their anti-car agenda on the city and we’re all just lying back and taking it. This stemmed from news that the group is trying to revive the proposal for a bike-only lane to be added to a section of Bloor Street West. Bill took this to be a personal afront: he drives, these people are obviously anti-car, hence they’re against him.

Usually Bill fake-hammers the virtual nail with measured disdain, but today he was pounding and yelling into the microphone like a man on a mission.

Why aren’t all car drivers furious with this “minority” agenda, he asked? Why is city hall filled with car haters? Why the hell isn’t the population of Toronto up in arms?! WHAT THE FUCK IS WRONG WITH ALL YOU PEOPLE?! (or something similar)

Bill phoned the deranged organizer of this three-ring circus to ask him what the big idea was. The guy on the other end replied that the city would be much better off if everyone rode a bike: environment, health, etc. Bill disagreed vociferously. The plan would be unworkable for the “vast majority” of people. It’s unconscionable how the bike-riding “minority” is trying to hijack city hall for it’s own nefarious purposes. How many people would use this extra lane anyway? Numbers! How many people, really?! TELL ME HOW MANY OF YOU SONS OF BITCHES THERE ARE!

The interviewee couldn’t come up with any stats.

How typical! Bill was sure it wasn’t a lot of people, not like drivers; there’s a lot of those, definitely a “vast majority”.

As Bill launched into another tirade, this was pretty much the end of the dialogue. Perhaps the interviewee left the conversation, maybe Bill hung up on him. The voice on the other end of the line simply stopped attempting to speak in between the Carroll deluge.

Now with only himself to convince, Bill kept absentmindedly knocking the imaginary nail while slowly descending into something resembling normalcy, all the while trying to re-frame the topic so that even the thickest of us would understand how awful it really was.

The phone lines were opened up.

The first caller agreed with Bill’s assertions and managed to earn himself a second sentence. “Why not lead a protest group like the Tamils?” he asked. “I can’t get involved,” replied Bill. “If you’re famous and lead a protest, they’re all over you. Somebody else needs to do this. Are you listening, Toronto? I’m so sick and tired of…”, and so on.

And then came the traffic report.

Filed under: B Sides, Pictures

Victoria’s secret

Posted on May 19th, 2009 Be the first to comment

Old Vickie had a blast on her birthday yesterday. Here’s a blow-by-blow:

fireworks-3
“Albert! What on earth are you doing?”

fireworks-4
“Birthday nosh, what?”

fireworks-2
“Oh….Albert! Mmmmm….yes…right there…”

fireworks-5
“That attachment…uhn…we had installed…unh…is proving…unh…quite effect…URK!”

fireworks-7
“Heavens!”

fireworks-6
“…”

“Oh, Albert. This is why you’ll never be king.”

Filed under: B Sides, Pictures

The end

Posted on May 15th, 2009 4 Comments

Well, folks, I’m sad to say that Toronto City Life is closing it’s doors for good.

The pressures of the workaday world have gotten to me and I have to shutter up the site.

I’d like to thank all those of you who read TCL regularly. Maybe we’ll do this again sometime.

 
 
 
…is what I would have written if I were getting ready to call it a day.

But I’m not.

In fact, between now and the Queen’s birthday on Monday (the old girl’s turning 190 years old!), I’ll be doing some renovations around here. Toronto City Life will be getting a face lift to make it more blog-like. It’ll remove the need to produce a cover image for every post which was proving to be a real bitch to do every day, and hopefully it’ll make things a little more inviting. No more grossly misleading front-page excerpts either!

This will also give me the opportunity to do some much-needed work on the Blogs section. The content on the blog itself shouldn’t change much but to help with the new format I’m going to try enforcing a six-paragraph-or-less rule. I had set this out for myself a while ago but clearly I’ve failed miserably in this up until now. I’ll keep trying.

In any event, this’ll make my life a little easier and, with any luck, make your experience here a little more cheerful. Suicide should no longer be the first thing on your mind after reading my stuff!

Enjoy Vickie’s b-day with ample fireworks and alcohol and I’ll see you again on Tuesday. Unless you live outside of the commonwealth. Who feels silly for wanting independence now, huh?

Filed under: B Sides

For those about to walk, we solute you!

Posted on May 14th, 2009 Be the first to comment

Walking. Is there anything better?

I’m fairly certain I’ve mentioned this before but walking around the city is the cat’s puss.

Not only do you not have to hunt down and maim ever-scarcer parking (the fight with the rival in front of the spot is the maim part), but you don’t even have to find a pole to strap your bike to. You wanna go there, you just go!

Also, it allows you to meet up with fellow walking enthusiasts like the pleasant young Brazilian ladies I played tour guide to today. No matter what angle you looked at that walking from, it looked really good. (I must apologize, I’ve been extremely negligent in my duty to carry a camera. I will try to rectify the situation post-haste.)

I probably shouldn’t go any farther with that, I blush easily. But I will say that my zeal for walking has been greatly rejuvenated. The tourists are sometimes just as, if not more, interesting than the natives. And they’re just walking around like it’s nobody’s business. Awesome!

In a way, we kind of owe much of this to map makers. Especially those who produce maps for tourists. Most of the visitors are on foot while the maps are focused on streets. Great if you’re in a car, but not very informational for someone who can travel a much wider area on foot.

A while ago I was toying with the idea of how a walking map might be different from a driving map. What kind of data should be on there that already isn’t and would also be useful to pedestrians?

Well, for one, I thought, why not mark all areas that are accessible to pedestrians? Lots that can be walked through; breaks between buildings that are not roads (pedestrian alleys); paths through buildings that are generally open to the public (why go around when you can go through?); that kind of stuff.

Here’s an example where the green overlay demonstrates all pedestrian accessible areas.

map

That covers a lot more ground than a car, even though this map is actually missing a lot of detail; areas indoors and under/over the ground that you could also use to get around, for starters.

Meh. It’s Thursday.

I saw an example walking map in Spacing Wire a while ago but grading sidewalks as “pleasant” or “unpleasant” struck me as genuinely useless. I personally found some of their “unpleasant” sections extremely enjoyable. You’d think for a magazine dedicated to thinking about such stuff, they would’ve had a few good ideas.

Now, as regards the tourist population of the city, I’m not suggesting that we would ever export such maps; what I’m thinking is that we use the guides domestically to give the appearance of being extremely knowledgeable about the city. Breaking the ice could be as simple as, “Hey! Can I show you around in that alley back there!”

Filed under: B Sides, Pictures

Corpulence or giant balls of steel?

Posted on May 13th, 2009 1 Comment

The more I walk through downtown Toronto, the more I’m convinced that the city is really going downhill.

Let me explain using of an illustration. For this you need to think B-I-G.

First envision a fat person, I mean really big; the kind of extended circumference for which the words “morbidly obese” barely scratch the surface; the kind of rotund that results in, basically, a giant ball with tiny projections that were once the appendages.

This person would have fashioned for them a sturdy steel girdle that would encircle their girth and provide a hard outter support for the gelatinous mass underneath.

Now take this person, somehow, to a place on Yonge street just south of Highway 401; some spot on the road with a good decline. This last part is crucial because it is this hill that would impart the required momentum to our gargantuan friend.

With the girdle supporting the ball’s innards (the person would be on their side), all it should need is a good strong push and…see you in the lake!

The momentum gained on the first hill, coupled with the sheer weight of our subject, should be enough to overcome the minor dimples and valleys along Yonge street and land him or her in the sparkling waters of the lake.

This is due to the simple fact that Toronto literally moves downward as it moves south. As you travel in this direction along most of the major city streets, you can see the foundations of buildings growing taller in order to keep the structures level. And it isn’t slight either; most buildings will have an extra three or four feet added to them at their southern end.

As long as our massive abomination continues to roll in a straight line, there should always be more downward hill further along to speed his or her progress.

I suppose this experiment could also work with a giant steel ball or a heavy car. I suppose.

Whether it’s corpulence or giant balls of steel, in Toronto all will roll down as they roll south. When you go downtown, you will really be going down to town. And if you wish to travel down south, you will also be generally correct (it’s a little south-east, really).

Besides this natural wayfinding feature, the city also has a grid layout that can either be hindrance or a real time saver.

Because of the unsightly bulge in the southern end of the city core, a number of the roads that run close to the waterfront have to either veer north or simply end. King and Queen streets, for example, run roughly parallel until they join together at Roncesvalles in the west. As they separate in the eastbound direction, the move further apart and new streets like Adelaide and Richmond rump up the increasing space between them.

So if you’re travelling west and south through the city, don’t bother with the south part. Most streets go south-west already.

I remember working at an ill-fated coffee shop in the base of the Toronto Reference Library many years ago. A gentleman came in and purchased a small cup of coffee, took a sip, instantly ingratiated himself with me by complaining about how weak Canadian coffee was, and then asked directions to the nearest Canadian Tire.

I told him it was just north of us.

“What is it with this north south crap with you Canadians? You all carry a compass or something?”, he half-joked.

“Never eat shredded wheat, biatch!”, I replied.

Well, biatch wasn’t a word at that time; but I wish I’d said that!

(…for those of you who recognized Kirby from the front cover — when I used front covers, you may enjoy this greeting card: http://gaygamer.net/images/kirby.jpg — DO NOT ask how I ended up on that site.)

Filed under: B Sides, Pictures