Love must be learned, and learned again and again; there is no end to it.
- Katherine Anne Porter

advertising campaign.
I’ve seen “EH” painted on these yellow boxes not just in front of the apartment building but in other places, too. Not sure what it means. Of course I know what “eh?” means, but I don’t know why this is painted on here.

Anyway, maple keys & comic books, hooray!

I ♥ trees.

Dinosaurs among us!
Kudos to Jason for noticing them & I like his photos of them best: seen here, here & here!

in the neighbourhood.
Back in 2004, when I first was given a digital camera which enabled me to suddenly take hundreds of photos w/o wasting rolls of film, I think I was more free-spirited with it and more likely to take pictures of everything without thinking, “Oh, this has so been done before.” I didn’t care – I just liked taking pictures! & I still do (as evidenced by the 1,000′s of photos in my photostream – and that’s with deleting at minimum double that amount) but yeah, it’s been awhile since I stopped to looked at things like this – and just take the picture.

love.

Balmy Beach & The Boardwalk.

self portraits on the rocks.

(01 June 2010) evening walk to the water.
green leafy trees, walking across big rocks in the lake, time together.

Jason aka ‘Tallman’

going home.

Even after all that rushing around, where we’ve ended up is the middle of nowhere in the middle of the night.
And maybe knowing isn’t the point.
Where we’re standing right now, in the ruins in the dark, what we build could be anything.
- Chuck Palahniuk, ‘Choke’

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To begin with, I completely missed Halloween. My hemorrhagic fever (I cut myself shaving) not only cost me my opportunity for cheap chocolate, but I didn’t even get to see my brobro’s costume. I asked my younger sis to send me a pic but that may or may not come to pass. May lady Fate smile on us.

Next came that Daylight Saving Time fiasco.

Today when I stepped out for a much-needed haircut, I was met with stark darkness:

I thought the entire point of D.S.T. was to save our daylight hours, not destroy them completely! Thanks a lot, Mr. Hudson. (shifty Kiwi, of course!)

And now, with the half-price Halloween candies still hanging around on shelves, all manner of Christmas gaudiness is blasting everyone in the face. Don’t we still have Rememberance Day? And what about U.S. Thanksgiving? I mean, it’s in the wrong month, but I say live and let eat turkey. Where’s the harm? Why you gotta get people all worked up and credit cardy?

I know, I know; it’s nothing new, but it still manages to somehow surprise me every year. This year the shock was somewhat mitigated by the general classiness that some retailers chose to adopt. For example, the Hudson’s Bay Company (no relation), chose to forgo the neon, abstract, tree-like constructs they’ve been sporting since the eighties in favour of more classic window displays:

Isn’t that nice? I figure if it’s going to be cold outside and I’m being forced to spend my non-existent money on garbage (gifts) I wouldn’t buy at any other time of the year, I don’t need to stare at the Bay’s rendition of a profitable holiday season. I believe they’re on my wavelength because not a thing in these displays is for sale; just for gawkin’:

The couplets that accompany the windows talk mostly about some fat guy with a remote shop where he forces slave labourers to produce “gifts” for his own self-aggrandizement; not my idea of yuletide joy. Guess that’s a corporate Christmas for ya!

Despite the dictatorial overtones, however, I’m glad that the Bay is trying to take Christmas back to something a bit more soulful. Earlier this year they re-opened up The Room on the third floor of the store to sell couture women’s clothing, once again in a style that’s reminiscent of something a bit grander:

People questioned the logic behind this move in the middle of the current financial storm, but I think it has more to do with looking forward, giving hope, and at least getting people to stand in front of the windows. Hopefully, when they have some cash, they’ll come and spend it here. With my own current financial micro-climate, I’m glad that the penny-pinching miser appears to be gaining some traction with retailers. I’ll remember them when I make my millions.

Tomorrow I’m taking a trip to the east end to meet with my RRSP guy; I get to find out how much my only investment’s tanked. I probably won’t be doing any shopping at the Bay any time soon, but at least I get to stare at the windows. From the cold, dark street. *shiver*

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I wouldn’t have even mentioned it because the whole thing barely warranted it. What, like thirty to forty people complained? TCL gets that many visitors in a month, easy!

However, on my standard route this afternoon I found another one of their ads:

I read it. Then again. Then one more time.

I still don’t get it.

I mean, I like to think I’m kinda hip when it comes to this social media stuff. I may never have become a Facebook addict because I found it to be a cheap high, I never did have much use for MySpace because I already have my space, and while YouTube has been an endless source of painful (in so many ways!) hilarity, I can only digest it in twenty minutes sittings. But I digest (YES!! FINALLY GOT TO USE IT!!). I do it to stay with it. Like I said, hip. *thumbs up*

So this Coors ad … what the heck is it supposed to mean? Is it a reference to an online chat room where someone pokes you to get your attention? With a beer? I’m just not stoned enough to appreciate that, I guess.

My next thought was troubling; did someone just imply inserting a cold beer into my anus?! And what about the option for ladies?! — Hopefully that was not the message.

Could it be that someone has just physically poked you, with a beer? Does that make the beer more appealing in some way? Maybe has it touched a variety of sweaty spots during the poke and is now ringed with savoury body salts? Not with my beer, thank you kindly.

It just seems like the Coors people are having some trouble getting their message across. Look here:

So what’s so bad about this? On the surface, nothing. You have a beer that’s so cold that it’s been frozen to the bus shelter. The whole thing has, in fact, become a giant ice box. The image of a super-cooled beverage was probably intended to convey how you’d just turn to a chunk of solid ice the moment that baby hit your lips – it’s that cold.

The first problem is that it’s a lie. A visual lie, I mean. You walk into that shelter on a sweltering day and it’s not a bit cooler than it is outside. In situations like that, the “ice” becomes “condensation” from the heat, trapping the sheltered travellers in a sweltering sauna! Or at least it seems that way.

The second problem is that it’s it’s such an extreme image, all I can think of is the pain of anything ice cold hitting the back of my throat on a hot day. Some people get brain freeze, I get this; either way, I don’t want anything that cold to drink. A voice box that can be shattered with the tap of a hammer is not refreshing to me, I don’t care how many calories it has.

Finally, you got the snow on top. That’s Toronto for a good chunk of the year; summer is when most people try to forget about it.

The message was supposed to be Coors: cold and refreshing, but to me it came across as Coors: deceptive, painful, and upsetting.

I don’t even have anything against Coors. Not a beer I care for but I’d give it a hand if it fell in the street. You know, live and let live sorta thing. Besides, other beer companies have subscribed to strange advertising ideas too. Take this Stella Artois ad, for example:

The weird square in the middle is an UpCode tag. What you’re supposed to do is to download the UpCode application to your mobile phone. When you run it, it uses your webcam (at a very low resolution) to scan the code in, like the UPC scanner at supermarkets, and it opens up the web page it reads in. An automatic, no-type web address, if you will.

If you’re bored, you can read the UpCode from the photo above (the large size works better) on your own phone; just tilt it a bit to flatten the square in your display.

Anyhow, the whole thing seems like a long diversion, doesn’t it? And what does it link to?

Hopefully they’ve fixed it by the time you’re reading this, but you’d think they’d get their act together considering the poster is, like, out there.

They could’ve used that spot in the ad for a nice-looking model doing enticing things with a beer bottle. Instead, it sports an ill-conceived brick.

I believe in the modern interweb lingo, this is called advertising FAIL. (sorry, not sure if I’m supposed to italicize that)

At least Coors got the part about Torontonians being frigid jerks right.

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So I decided to come home and do a bit of surfing through the local newspapers. I maintain that “surfing” is still used among webby people. As alternatives, we sometimes use “slacking” or “pr0n hounding”.

Anyway, most of it sounded absolutely dreadful. In fact, if it wasn’t for one thing that kept bugging me, I would’ve just flipped to Wipeout so as to at least try to quench my unfulfilled desire for a big red ball.

Because I’ve been whoring this site out quite a bit lately, I’ve noticed that I’ve started to become keenly aware of not only ad placement but also of content. For example, on almost all major news sites, there’s a banner above the main story and the “sweet spot” of advertising gold sitting in the site’s left armpit (your lower-right).

Please allow me to demonstrate:

Here we have a heartwarming reminder about father’s day and a rather cheap looking credit score ad at the top. Usually these ads are placed here based on context or relevance to the article. At least, that’s the idea.

When I started to take more notice of these and the content they were connected to, it highlighted how open the market for contextual advertising still is. Monkeys, infants, and hamsters could all do an equally compelling job.

In the mess above, the computer responsible for deciding which ads go where concluded that a dead guard would probably remind you of your father. The mood called for a murderific Father’s Day gift, but not at the expense of your credit rating.

Here’s another interesting combination:

At least the computer here was being pragmatic. You got old dead man, you gotta wash that old dead man stink out. And hang on to your hard-earned dough ’cause you could be next, sucker.

Pragmatic but awful!

And what about this?

The computer may be trying to herd us out into the middle of the desert for something; get us all stinking drunk, no money, just sand and heat and scorching sun. That’s really the only connection I can see between murder and showing us where we should go to get away from it: Crime-free Nevada.

In case you need further evidence:

We all know that the OLG is run by shifty robots so that doesn’t leave much place for the humans. And they’re being left to die and rot alone in the cities, not like the cramped but happy humans being transported to the Las Vegas processing facility.

Or…the computer that decided to put these ads here is just dumb. Maybe you’ll never look at web sites the same way again. Maybe if I didn’t spend so much time slacking or pr0n hounding, I’d think of something more interesting. Maybe some real content tomorrow. Maybe a big red ball.

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Unfortunately, they were also on an ad break, but one that made me want to stay and watch further.

It was composed of these strange little mini commercials that ran for only about ten seconds and featured relatively obscure products.

The first was for Perspirex, an industrial-strength antiperspirant,  “Available at Shoppers Drug Mart“. It features an attractively nondescript young lady in a green top out on a date with…? She reaches for a flirty lock of her hair through which to run her fingers when she spots a big ole’ pitter soaking her shirt. Smile of delight one instant, dropped jaw of disbelief the next.

Bam! Perspirex gets rid of that wetness and smell. Lady’s happy and she’s now letting the whole room get a good gander at her moisture-free underarms. Available at Shoppers Drug Mart.

Yep. If that sounded a bit awkward, imagine what the commercial was like.

Next one: “As a model, I can’t be seen with embarrassing bumps on my bikini line.” Swimsuit model at a photo shoot, at times strangely aware of the TV audience watching her. Shot of smooth crotch in frilly lingerie.

Bikini Zone Cream: Stop Bikini Area Irritation Fast

…more sundry crotch shots, all with nary an imperfection.

Like I said, these commercials are really short. There isn’t even enough time to write complete sentences to describe them.

Sudden cut to three ladies’ legs on a sidewalk, one wearing galoshes and the two flanking her in strappy heels. Seems the poor girl’s hiding her feet in them big old boots ‘cuz she has an issue with dry, cracked feet. Well, dontcha know that Flexitol Heel Balm will fix that right up!

Now our girl’s just disembarked from a city bus and she’s in heels, smiling and pointing to her attractive new foot, as we are all wont to do.

Well, now wasn’t that something?

They were clearly targeting the ladies. Every commerciallette featured women exclusively. One of the products, the bump creme, seemed particularly unsuitable for most men. I guess, also, the “bikini” part of the product seemed somewhat feminine.

Okay, so they want women to use these products; women who must have fairly extreme sweat problems, itchy crotches, and abrasive, possibly bleeding feet.

The ads are just too similar, short, and tightly cut. What should have been three ads became one perturbing ad targeting a clientele with some disturbing medical conditions. Alone, each symptom is trivial, but together…forget about dinner and lingerie modeling; get your ass to a doctor, pronto!

Or maybe I shouldn’t think that deeply into it.

Wait. Isn’t that what they did at the ad agency that created this TV spot?

Available at Shoppers Drug Mart.

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