I’m going to have to start taking my camera with me more often because some things, like the inside of Quinn’s Steakhouse &  Irish Bar, are worth snapping.

The decor is proper and pubby (dim and mostly indoors), and the establishment is clean, so they’ve got that going for them. The wait staff were pretty good, and the food wasn’t bad. Not great, mind you, but not bad.

Okay, to be fair, I did enjoy the bacon wrapped-Tenderloin that came with my prix fixe Summerlicious dinner, and the brocolli rabe was a nice addition. And everything was cooked well, so I can’t fault them for that either.

But nothing jumped off the plate and demanded that I pay attention.

Sarah ‘s Atlantic salmon underwhelmed us both with its blandness. There was a slight fishiness to the meat which I can deal with in some cooked fish if the flavour is enhanced somehow — in this case it wasn’t.

Again, I want to emphasize that technically, the food was well done. But for a restaurant that I would consider a “special occasion” place, the prices on the regular menu insist that I spend my money on better and cheaper options. And the drinks you can get at any Irish pub around town.

Here’s I spent my birthday, courtesy of the new Bud Light Platinum and UNIUN nightclub:

This was a launch event headlined by Diplo who, after numerous downings of the aluminum-clad, delightfully strong (6%), and genuinely and surprisingly tasty beers (not my regular but one I can honestly recommend), had little chance of appearing in any of my photos. But I did cut a rug, mosh it up, bump up against many anonymous sweaty people, and Sarah and I got to catch up with some old social media pals of mine I hadn’t seen in a while, like Zach Bussey…

…and the incredibly elusive @clickflicka:

Our media passes, replete with a cordoned off section that smacked of VIP, put the cherry on top of an already fantastic night. And I was heartened to discover that even in my advanced age, I can still shake my caboose with the youngins.

A couple of weeks ago, a few Torontonians got all sorts of feminine undergarments bunched up in their crevices when they learned that Coors had mentioned Toronto in one of their ads in B.C. “Colder than most people from Toronto”, was the exact phrase.

I wouldn’t have even mentioned it because the whole thing barely warranted it. What, like thirty to forty people complained? TCL gets that many visitors in a month, easy!

However, on my standard route this afternoon I found another one of their ads:

I read it. Then again. Then one more time.

I still don’t get it.

I mean, I like to think I’m kinda hip when it comes to this social media stuff. I may never have become a Facebook addict because I found it to be a cheap high, I never did have much use for MySpace because I already have my space, and while YouTube has been an endless source of painful (in so many ways!) hilarity, I can only digest it in twenty minutes sittings. But I digest (YES!! FINALLY GOT TO USE IT!!). I do it to stay with it. Like I said, hip. *thumbs up*

So this Coors ad … what the heck is it supposed to mean? Is it a reference to an online chat room where someone pokes you to get your attention? With a beer? I’m just not stoned enough to appreciate that, I guess.

My next thought was troubling; did someone just imply inserting a cold beer into my anus?! And what about the option for ladies?! — Hopefully that was not the message.

Could it be that someone has just physically poked you, with a beer? Does that make the beer more appealing in some way? Maybe has it touched a variety of sweaty spots during the poke and is now ringed with savoury body salts? Not with my beer, thank you kindly.

It just seems like the Coors people are having some trouble getting their message across. Look here:

So what’s so bad about this? On the surface, nothing. You have a beer that’s so cold that it’s been frozen to the bus shelter. The whole thing has, in fact, become a giant ice box. The image of a super-cooled beverage was probably intended to convey how you’d just turn to a chunk of solid ice the moment that baby hit your lips – it’s that cold.

The first problem is that it’s a lie. A visual lie, I mean. You walk into that shelter on a sweltering day and it’s not a bit cooler than it is outside. In situations like that, the “ice” becomes “condensation” from the heat, trapping the sheltered travellers in a sweltering sauna! Or at least it seems that way.

The second problem is that it’s it’s such an extreme image, all I can think of is the pain of anything ice cold hitting the back of my throat on a hot day. Some people get brain freeze, I get this; either way, I don’t want anything that cold to drink. A voice box that can be shattered with the tap of a hammer is not refreshing to me, I don’t care how many calories it has.

Finally, you got the snow on top. That’s Toronto for a good chunk of the year; summer is when most people try to forget about it.

The message was supposed to be Coors: cold and refreshing, but to me it came across as Coors: deceptive, painful, and upsetting.

I don’t even have anything against Coors. Not a beer I care for but I’d give it a hand if it fell in the street. You know, live and let live sorta thing. Besides, other beer companies have subscribed to strange advertising ideas too. Take this Stella Artois ad, for example:

The weird square in the middle is an UpCode tag. What you’re supposed to do is to download the UpCode application to your mobile phone. When you run it, it uses your webcam (at a very low resolution) to scan the code in, like the UPC scanner at supermarkets, and it opens up the web page it reads in. An automatic, no-type web address, if you will.

If you’re bored, you can read the UpCode from the photo above (the large size works better) on your own phone; just tilt it a bit to flatten the square in your display.

Anyhow, the whole thing seems like a long diversion, doesn’t it? And what does it link to?

Hopefully they’ve fixed it by the time you’re reading this, but you’d think they’d get their act together considering the poster is, like, out there.

They could’ve used that spot in the ad for a nice-looking model doing enticing things with a beer bottle. Instead, it sports an ill-conceived brick.

I believe in the modern interweb lingo, this is called advertising FAIL. (sorry, not sure if I’m supposed to italicize that)

At least Coors got the part about Torontonians being frigid jerks right.

Breasts, bikes, and beer; the triumvirate of alliterative seduction is now complete!

At around this time last year, the Rickard’s beer company (one of a number Molson‘s subsidiaries), introduced a white wheat beer that I had absolutely no interest in. It’s not that I don’t enjoy beer but my interest in it wanes, much like my interest in full-time employment. Currently, it’s waxing.

Usually I imbibe my alcoholic beverages with deep political convictions; a pint of Guinness with a sipping shot of B52, for example. Rickard’s White, though, doesn’t really make a statement other than “I taste good” — which it does.

White ale, if you’re not familiar with it, is an unfiltered beer (hence the cloudiness), that has orange peel and coriander added to it to produce a slightly citrusy flavour. Unlike lager, ale is fermented more quickly and at room temperature (lager’s kept cold).

I’ve poured all sorts of fermented crap down my gullet and this drink is truly inoffensive. The slice of orange (sometimes lemon), shown in the photo is how it’s served at various pubs around Toronto. Friday afternoon’s tart and bitter post-work bitch-outs at Shoeless Joe’s just wouldn’t be possible without it.

I’m hardly a scholar of beer and it’s fair to say that the term “enthusiast” wouldn’t apply to me, but I can recommend this one. It’s the gateway drug of the legal alcohol world.

If I could leave just one parting note to our American neighbours, I would point out that Canadian beer tends to contain a man-level of alcohol (5.5%+), so take your time. And for the rest of you who may be wondering why this entry is uncharactersitically short, you will find your answer at the bottom of my pint glass.

Cheers!