Wheels are in motion.
I spent this afternoon pushing thumbtacks into all sort of surfaces around the local Universities in an attempt to lure writers, photographers, artists, and fellow bloggers to TCL. It’s time for this blog to start spreading its wings a little.
I’ll be keeping my hands as dirty as usual around here (posts / photos / etc.), but I firmly believe that the potential for TCL to grow into something more substantial is there. And I don’t think I can get there alone.
As I mention in the poster (available as a printable PDF if you want to help spread the good word), torontocitylife.com now appears to draw more visitors than torontoist.com, generally recognized as the number-two local blog. Recently, TCL’s numbers have even been high enough to approach those of blogTO.com, the reigning king of Toronto blogs.
Torontoist and blogTO have been around for over 6 years and are both well-established — Torontoist is a part of the wide-reaching and popular Gothamist.com group, and blogTO.com is into sponsoring all sorts of stuff (which implies it’s doing very well). In this context, I think that the just-over-a-year-old Toronto City Life is doing pretty good.
With Toronto being the shared topic, there are bound to be similarities between the three blogs. But blogTO and Torontoist, to me, resemble online versions of Eye Weekly and NOW Magazine: intended mostly for locals and focused heavily on entertainment / dining. Nothing wrong with that, but I have neither the inclination nor the resources to go that route.
Contributors to TCL should live in Toronto (or spend enough time here to write about it), have personality to spare, and must be able to produce 1 to 2 posts to the blog per week, minimum. More detail can be found in the PDF.
I’m also seeking an intern (for lack of a better term), to help with the day-to-day operation of the blog: promotion, comment moderation, site updates, that sort of stuff. Considerably less glamour than producing content (which needn’t be excluded), but hopefully more rewarding. Plus you’d learn all my blogging secrets. ;)
This a fantastic time to get involved with Toronto City Life, and I’m not just saying that because it’s my blog. Visitor numbers are good (and trending upwards), the audience is engaged with the content (a big THANK YOU for that, dear reader), the largest source of traffic for torontocitylife.com is direct hits (as opposed to referring sites / ads), and visitors are spending more time browsing the site than ever before. These are, in my opinion, pretty solid fundamentals for a blog.
Being a reader, however, is just as important as being a content producer. More so, even. Without your generous eyes, dear reader, there wouldn’t be much point to TCL — so keep bringing those peepers back! Hopefully there will be more for them to enjoy in the near future. :)