At the company party last week, a fairly new employee (a superfluous fourth nipple of a teenager, the son of the third nipple, my supervisor), asked me, “Why would anyone want to learn to program Flash?”,  or something to that effect. The “why would anyone” part stuck with me as a particularly brazen thing to say coming from a kid who doesn’t know an object from a pointer. That’s programmer lingo for he’s wet behind the ears, the little shit.

And as I told him, I grew tired of all the low-level nonsense that his pop still likes to muck around in. It’s unseemly. I mean, I’ve done it too – every good programmer should rip apart their computer in every which way. But I put aside childish things when I decided to actually get some work done. Seriously, it’s like going back to the frickin’ Stone Age.

I like Flash because there’s a big creative aspect to it – half of the software is geared specifically for drawing and animation. Programming is fun, don’t get me wrong, but staring at computer instructions all day kinda sucks. It’s nice to work in a  piece of software where I can also draw a doodle of the CTO, animate it in some obscene way, add programming to it for interactive fun, and email it to friendly coworkers. And it all looks like legitimate work.

But the reason I brought all of this up wasn’t to go over my portfolio. This situation jumped to mind while I was strolling home and listening to Spark, a CBC Radio podcast about technology. That Zune that you see in the TCL header has a number of ultra-geeked-out podcasts on regular rotation but Spark stands out from the crowd; it looks at the human implications of gadgets and websites rather than the gadgets and websites themselves.

The episode I was listening to, for example, was going into detail about how to operate the iPhone (curse Apple!), with gloved hands. The touch-screen requires human flesh (not my word), to maintain a certain level of conductivity – to operate the phone, in other words. Gloves act as insulators, so the iPhone’s a brick with winter gear on (Ha! I can operate my Windows Mobile phone with mitts and a toque!) In the episode they came up with the solution of sewing some conductive thread through the tips of the glove; not that it’ll affect me directly but it’s neat to see someone thinking about this. After all, in Canada it’s a genuine problem for half the year, and I don’t see Apple using their “genius” to solve the problem. I don’t like Apple.

Nora Young, Spark’s host, has that perfect mix of nerdy affinity and enthusiasm for what technology could be. In fact, all of the podcasts I listen to are done by folks why have genuine interest and enthusiasm in the subject matter, and the fact that some of them are learning as they go along makes the shows accessible. Plus, the topics are approached from an angle that most in the industry wouldn’t think to consider. The third and fourth nipples sure wouldn’t.

Obviously, creativity counts for a lot with me. So when I found the advertisement for Wind Mobile on King Street, I was impressed:

Yes, the ad is the statue. Already intriguing, no? I stooped over to read the plaque, took a few pictures, even had a brief conversation with a passing girl who happened to be editing a video for some Wind Mobile spot – talk about effective advertising! The thing that really struck me was that this particular campaign doesn’t rely on flashing lights and loud noises, it just stands politely to the side and invites your attention. Well.

Unfortunately, Wind needs a new copywriter – the statue idea is absolutely brilliant but the plaque makes an unkind insinuation:

It reads:

The statue commemorates Flippy, Mr Ideas, FlowerGal and the thousands of other Canadians who rose up against an unresponsive mobile industry. It was upon the immortal thoughts of this community – who made proclamations like, “No contracts… do this and I will be your customer forever,” and, “it would be nice to NOT have limits” – that a movement was born. Their brave ideas gave rise to the dialogue which gave rise to Wind Mobile – the first wireless company to be led by the people and a testament to the truth that conversations always make things better. WINDMobile.ca

WIND
the power of conversation

The insinuation is that I will be Wind’s bitch if only they would do away with contracts. Not likely. Plus, if I don’t like contracts, I’m probably not going to commit to “forever”. But their putting statues on street corners (there’s another at University and Richmond), if nothing else, indicates a level of creativity that’s lacking in the older carriers. Here’s how Rogers tries to snag my business:

Granted this is for the cable TV and internet packages that Rogers offers, but it’s still pretty pathetic. A sad kid and a teddy bear — “We miss you”; I can’t imagine giving less of a toss. And while it’s rare that I buy something without going deep into technical specs, I consider a company’s advertising campaign to be a part of that specification. It doesn’t necessarily mean that the company or its products are currently any good, but at least they’re thinking (or at least willing to think), differently. Many companies claim to do this but few actually do.

Asking why anyone would want to learn to program in Flash is basically the same as asking why anyone would want to broaden their horizons. It’s kinda sad to hear a student ask that question, and especially in a mocking way. He’ll end up at the Rogers of the world, hopelessly out-of-date  before he even graduates, and the real world doesn’t take kindly to inflexible youngsters. I know I won’t, the little shit.

Okay, I can honestly say I gave him a chance, but I’m not really enjoying waking up to John Moore. The the thing about Bill Carroll (the former radio timeslot), I think, is that he’s a lot angrier. Bill’s got that righteous indignation thing down. John goes on a lot about stuff in a way that makes me not care about it. It’s blood-curdling rage emanating from the radio that helps me get up in the morning. Without it, I’m just too warm and snuggly in my bed.

Take the Toronto City Centre Airport story, for example. I’m not sure many people would care about the tussle going on there. It’s a three-way shoving match between the city, the Port Authority which controls the airport and I believe has it’s own squad of shadowy assassins, and Porter Airlines which managed to pull in record profits pretty much every year since it started flying. Oh, and the island residents who basically bitch 24-7, 365 about everything (“The city’s too loud! The lights are too bright! The planes are too scary! Wah! Wah!”)

(big!)

Bill would gnaw at this, getting angrier and angrier right up until the commercial break. I don’t remember his stance on the issue, but I clearly recall the outraged timbre of his voice. The current topic of contention is the proposed tunnel to the airport which no level of government wants to pay for.  It’s intended to replace the current ferry service which, at a full 20-second trip (maybe 30) from shore to shore, seems kind of inefficient:

But whatever. I’m sure Porter contributes to this inefficiency from its growing wallet so who cares? Bill does. Passionately. Desperately. I bet the fact that Toronto got the 2015 Pan Am Games probably caused his head to just explode. They probably had to drag his headless, blood-soaked corpse out of the studio live on the air. That would’ve been some show. If only it was still on at a time when I could listen.

I can just imagine his reaction at the $2.4 billion cost. He either would have been rejoicing that his beloved Etobicoke was getting a pool make-over, or cheesed that the athletes’ village will be in what is currently a large mud pit bisecting the east edge of town (ON TAXPAYERS’ MONEY, AND DOWNTOWN GETS ALL THE BENEFITS!!), or both.

He doesn’t care that he sometimes contradicts himself. Bill shoots from the hip and asks questions later. If there’s time. I don’t think John Moore even owns a gun.

Now I have at least three more days of waking up to do. Quite possibly a few decades on top of that. With Bill gone, I’m left sleeping in almost every day, but I don’t know where else to turn. The radio dial to. And with it staying dark outside later and later now, the problem is becoming more urgent. “Nature Sounds I” just won’t cut it, but what’s the alternative … the buzzer?!